Hailing from the comfort of her bed, internet star Emma Chamberlain has conquered another media platform: podcasts.
Chamberlain has amassed over 1 billion views on her Youtube channel, has become a Louis Vuitton ambassador as a teenager, and now runs one of the most consistently top-ranked podcasts in the nation. Her show, “Anything Goes,” is a lifestyle podcast. With over 100 episodes spanning pivotal years for her, the show acts as a map of her success.
But “Anything Goes” is more than just another podcast by a Youtube star. Chamberlain is the first of her kind to succeed in so many areas of mainstream industries while keeping her feet firmly planted in social media influence.
Chamberlain grew up on the internet, documenting her life on various platforms. Her take on mainstream culture comes from an inside perspective because of it. As Chamberlain and her audience mature, so does her content. What were once baking videos and Dollar Store hauls have now become advice episodes and discussions about relationships.
Episodes of “Anything Goes” feel like watching segments of your favorite TV character. Listeners are able to follow along as Chamberlain goes through rough patches in friendships, navigating her complicated relationship with social media, and her exploration of new lifestyles. In one of her most famous episodes entitled “We need to read more books,” Chamberlain details the story of her going back to an old passion of hers. She has since become an avid reader and has begun to share different recommendations with her listeners.
Her “average joe” takes on life are what make Chamberlain so magnetic and what made her vlogs so successful on Youtube in past years. She’s the iconic relatable teenage girl.
She goes thrifting, lives with two cats, dates the internet stars most girls dream of, and has her signature oat milk latte. But “Anything Goes” adds depth to her stardom. Her humanity comes across so much more profoundly, and the body of work she is building with her podcast is impressive for someone her age.
It’s easy to take and leave Chamberlain at face value. She’s a star, a type that burns bright but whose longevity is unpredictable. But “Anything Goes” highlights her ability to use her platform in a meaningful way. There is no doubt that she will surf the waves of every trend and shift in popular media. In fact, she’ll likely be the cause of much of the movement.
