From eating enormous hamburgers to extremely hot wings, food challenges are commonly used by businesses as promotionals. A recent example is The Udder Side’s “Chubby Challenge.”
The challenge entails eating all 38 of the restaurant’s “Cow Creations,” one ice cream drink, and one cyclone -— totaling 40 ice cream items.
The Udder Side Manager Julie Bauer said she hoped the challenge would encourage people to try new flavors. But winner of the first annual Chubby Challenge Tyler Nye tried more than just a few new flavors by eating all 40 items this summer.
“He completed it in about three months, which is crazy,” Bauer said, “but the really funny thing is that he is a really skinny guy.”
As the winner, Nye will earn a Chubby Challenge T-shirt, a $50 gift card to Udder Side, and his name put on the Udder Side “Wall o’ Fame.”
“I would recommend not doing the challenge in one sitting,” said Jared Eckert, Udder Side employee and Hillsdale College sophomore.
Using punch reward cards combined with double stamps on Tuesdays lowers the challenge’s $175 price tag by almost $30, Eckert said.
As The Udder Side’s season winds down, Bauer looks forward to making the challenge an annual event and creating other promotions, including a challenge exclusively for college students to finish before business closes for the winter.
