WCSR Local Hillsdale RadiRadio listeners now look forward to Tuesday mornings filled with oldies music and talk-show programming starring local Juli Morgan.
WCSR launched the new show featuring Morgan, a Specks Howard Broadcasting graduate, Sept. 2 to offer a new dynamic to Tuesday morning listeners.
“I’m trying to put a little pep in people’s step in the morning to get them past that 10 a.m. feeling when the first part of your day feels like it’s dragging on,” Morgan said.
Before becoming a voice of Hillsdale, Morgan worked administrative positions in the WCSR office.
“It was a waste of a great voice not having her on the air,” WCSR Manager Michael Flynn said.
Although she’s only hosted a few shows, Morgan has already managed to create a strong social media following that spurs on-air conversations.
“I have Facebook, Twitter, and Pinterest,” Morgan said. “I’ll post questions [on Facebook] for my listeners to comment and answer or ask them questions on air and they can post online.”
Morgan’s show appeals to a variety of listeners, but her most popular audience appears to be women.
“It’s great because if a woman is busy driving around town in the morning or is at home getting things done after her husband and kids leave for the day, she can catch snidbits,” Flynn said.
Morgan not only captivates her audience with interesting life stories or fun questions about “back in the day,” but she also creates her own music playlists. This is unique because many radio stations have continual playlists that can cause songs to be overplayed. Morgan’s music choice varies, which keeps her show interesting and appealing.
Jonesville resident Mike Clerici testified to WCRS’s high quality programming saying he and other friends enjoy listening to the oldies music and talk shows.
Morgan said the new position offers her a sense of fulfillment she’s never felt before in her career.
“Radio is where God wants me to be,” Morgan said. “I have had countless other jobs, and tried a lot of other things but I know that this is where I’m supposed to be. I plan on being on the radio until the day I die — I love it.”
The Juli Morgan Show is live every Tuesday morning at 10 a.m. on WCSR.
