While Hollywood glasses, obscenely large hair bows, and an outfit with all the colors of the rainbow customarily clothed child-celebrity Joelle Joanie “Jojo” Siwa, her style appears to have taken a sinister turn.
Jojo Siwa began her professional life at the young age of 9, participating in “Abby’s Ultimate Dance Competition,” a spinoff of the popular reality TV show, “Dance Moms.” In the first season, Siwa’s mother Jessalyn said, “I would say it’s my mission in life to make JoJo a star.” It seems her mission succeeded, for soon after Siwa’s debut in the AUDC, she became an American icon with the release of a children’s clothing line with JCPenney and an entire line of hair bows with Claire’s.
Pictures of Siwa as a young teenager portray her as a girly-girl with some sass and a little too much makeup. But overall, she seems like a fairly innocent popstar for children. Not only does she have an iconic look and a clothing line modeled on herself, she also has a YouTube channel, music, and TV features, making it easy for any little girl to immerse herself in the cult of JoJo Siwa.
But JoJo Siwa is no longer all sunshine and rainbows, which begs the question of whether she ever was. She now seems to be seeking life as a “star” from a different tactic: by promoting woke culture with a dark, Gothic approach.
Siwa appeared at the 2024 iHeartRadio Music Awards in a revealing, black bodysuit with the signature ponytail gone and her face not bedazzled with glitter, but plastered with “Black Beast” makeup. This mature look is inspired by the release of her new song “Karma,” as Siwa revealed, “This is my ‘Karma,’ black beast look.” She wore the same outfit in the “Karma,” music video, which premiered April 4.
Siwa seems to be discarding the remnants of her childhood with her new release. She issued a statement on Instagram regarding her song, saying, “Warning: The following content is not made for children and may be disturbing or offensive to some viewers.”
Siwa’s fanbase has reacted poorly to her new aesthetic and attempt to produce adult content. “Girl went from ‘pink sparkly unicorns and bows’ to ‘gay electric tight tracksuit spider,’” one YouTuber commented on her sudden transformation.
Not only is she discarding childhood, she is also abandoning all traditional views about sexuality and childbirth. In 2021, Siwa posted a photo wearing a shirt that said, “Best. Gay. Cousin. Ever.,” identifying herself as LGBT.
“Technically, I would say that I am pansexual,” Siwa said, “because that’s how I have always been my whole life, is just like, my human is my human.” Siwa has also been in relationships with several women, and has performed in the first same-sex duet on “Dancing With the Stars.” Now, in her “Karma” music video, Siwa is depicted in very sexualized interaction with not one, but many women. She claims she wants her song to start the new genre of “gay pop.”
More recently, Siwa disclosed that she plans on having a girl named Freddie and twin boys named Eddie and Teddie, saying, “I want three babies. I’ve got a sperm donor lined up.”
JoJo Siwa has officially left childhood behind, as she has left off wearing rainbow colors for touting the rainbow flag, reidentified her sexuality, and planned out the conception of her future children. She claims her new aesthetic and mature behavior are “who she is,” but it seems to be a facade to further promote her life as “a star.”
