Delta Tau Delta fraternity raised $400 in its Un-Baked Sale last week in the Grewcock Student Union. The sale raised money for the Juvenile Diabetes Research Fund, the fraternity’s national charity.
“This has been one of our more successful fundraisers we’ve held this school year,” DTD’s Public Relations Chairman senior Peter O’Rourke said in an email. “We’ve learned our lesson from past Un-Baked Sales, and that’s really helped us make this so successful.”
According to the DTD website, the JDRF and the fraternity have partnered for charity events since 2012. JDRF funds research for Type 1 diabetes, which affects 1.25 million Americans, according to the website.
Junior Andrew Berryhill, a member of DTD, said people’s familiarity with the event was part of what made it successful.
“If you say ‘Un-Baked Sale,’ someone will say, ‘That’s the one the Delts do.’ When people were walking by, they would even reference past events. They would say, ‘Oh, you guys are doing that again. I’ll get some.’ That familiarity with the event helped a lot with its success,” Berryhill said.
But in addition to campus’ familiarity with the Un-Baked Sale fundraisers, Berryhill believes the community of DTD brought a lot to the table for last week’s fundraiser..
“We had a lot more brotherhood participation than in past years,” he said. “Even when I wasn’t working the event, whenever I passed by, not only were there always three or four Delts there, but also a couple friends. Even people that weren’t Delts were helping promote it to people they knew. Not only did you have a lot of brothers there who were enthusiastic and interacting with the crowd, you had other people that weren’t even Delts reaching out to others.”
The DTD members running the fundraiser had to have a balance between “being aggressive, but also being balanced,” according to Berryhill.
“You’re asking for money; that’s the aggressive part,” he said. “But you also have to explain what it’s about, what it’s for, and why you’re so enthusiastic and passionate about this project. We saw a lot of that this time around.”