The City of Hillsdale adopted its first-ever tagline at a Feb. 5 city council meeting.
The new slogan — “Family. Tradition. Opportunity.” — will appear on city signs and documents as well as its website. It also could be added to city vehicles such as police cars in the future, as well.
Chosen by popular vote via a poll on the city’s Facebook page, the tagline beat out “Classic. Creative. Community.” and “Small Town Feel. Lasting Impact.” by a margin of two votes. About 200 people participated in the poll.
“I think the new logo and tagline is an announcement that we’re moving forward,” Mayor Adam Stockford said in an email. “It’s like buying a new wardrobe. It doesn’t accomplish anything per se, but it’s meant to inspire confidence and hope. If it does nothing more than that, I’m fine with it.”
Senior Joshua Liebhauser said he thinks the new slogan is an aspirational mission statement.
“Hillsdale is trying to focus on economic improvement. New businesses like Handmade, Rough Draft, Hillsdale Brewing company, etc., have all opened, showing at least positive growth in local small businesses. Meijer wants to come here,” he said. “It needs to be immediately obvious what the tag line’s connection is to the town.”
Junior Dylan Strehle disagreed, suggesting the tagline could better highlight was the town offers presently.
“It highlights what our town could be as opposed to selling something we don’t have,” he said.