The City of Hillsdale selected a new slogan to go along with their new logo. City of Hillsdale | Courtesy


The City of Hillsdale adopted its first-ever tagline at a Feb. 5 city council meeting.

The new slogan — “Family. Tra­dition. Oppor­tunity.” — will appear on city signs and doc­u­ments as well as its website. It also could be added to city vehicles such as police cars in the future, as well.

Chosen by popular vote via a poll on the city’s Facebook page, the tagline beat out “Classic. Cre­ative. Com­munity.” and “Small Town Feel. Lasting Impact.” by a margin of two votes. About 200 people par­tic­i­pated in the poll.

“I think the new logo and tagline is an announcement that we’re moving forward,” Mayor Adam Stockford said in an email. “It’s like buying a new wardrobe. It doesn’t accom­plish any­thing per se, but it’s meant to inspire con­fi­dence and hope. If it does nothing more than that, I’m fine with it.”

Senior Joshua Lieb­hauser said he thinks the new slogan is an aspi­ra­tional mission statement.

“Hillsdale is trying to focus on eco­nomic improvement. New busi­nesses like Handmade, Rough Draft, Hillsdale Brewing company, etc., have all opened, showing at least pos­itive growth in local small busi­nesses. Meijer wants to come here,” he said. “It needs to be imme­di­ately obvious what the tag line’s con­nection is to the town.”

Junior Dylan Strehle dis­agreed, sug­gesting the tagline could better high­light was the town offers presently.

“It high­lights what our town could be as opposed to selling some­thing we don’t have,” he said.