The Hillsdale City Council unanimously passed a motion to recommend three city logo and tagline options for the City of Hillsdale on Monday.
According to Mayor Adam Stockford, the city hired the graphic design company Muldrow & Associates to design a new typeface for the city. These new designs come after the last round of proposed branding aroused dissatisfaction from the local community.
Of the seven proposed taglines, Stockford recommended the council choose the three it liked the most. The council decided on “Classic. Creative. Community,” “Family. Tradition. Opprtunity,” and “Small Town Feel. Lasting Impact.”
Stockford noted that although he favored the second option, he would recommend that if adopted, the city spell “opportunity” correctly.
During the meeting, both Stockford and City Manager David Mackie recognized the significant time and effort of community members and city staff put toward city rebranding efforts.
“There’s a lot of work that went into this, I know that,” Stockford said.
The council has yet to post a poll on its Facebook page or post one via news media, but the three options are pictured below.