The City of Hillsdale recently received a Target Market Analysis.
(Photo: Wiki­media)

In con­junction with Gov. Rick Snyder’s Rising Tide ini­tiative, the City of Hillsdale received a Target Market Analysis, pro­viding a housing study that hopes to prompt growth and devel­opment within the city.

Snyder’s 2015 ini­tiative selected ten com­mu­nities throughout Michigan, based on the state of eco­nomics and growth in each “pros­perity regions.” Hillsdale rep­re­sents region 9, South­eastern Michigan, and received ser­vices from con­sulting firms selected by the state, namely Lan­dUseUSA and TED, an agency for Talent and Eco­nomic Devel­opment.

“It’s a big deal for Hillsdale to be selected for these con­sul­tation ser­vices,” Sharon Woods, CRE, Prin­cipal owner of Lan­dUseUSA said. “They have the oppor­tunity to get on the right track for eco­nomic growth.”

The TMA is a housing study looking at house­holds migrating to and from the city of Hillsdale, as well as those seeking attached housing with good indi­cation of an urban location.

“Michigan has the desire to retrain and attract talent, which is both mil­lennial and aging adults on the move,” Woods said. “Singles of all ages and in dif­ferent regions are looking for a ‘hip, vibrant, walkable’ place to live.”

The City of Hillsdale had inves­ti­gated pro­viding their own TMA prior to their being chosen by the Rising Tide ini­tiative.

“We looked into doing this our­selves, but it was too expensive,” Mary Wolfram, director of Eco­nomic Devel­opment, said.

The next step for Hillsdale will involve private investors as well as local builders and devel­opers acting upon the growth oppor­tu­nities to support more housing units in the area.

Upon final­ization, the report will be available on the City of Hillsdale’s website and in the Clerk’s office, to be sent out by request.

  • disqus_odKVC5cL1k

    More housing in the area? What ever are you talking about. If there were supply con­straints it would be dif­ferent. There are 221 res­i­dential listing within 5 miles of Hillsdale, pop­u­lation 8207, that’s a 3% pop­u­lation increase just by putting 1 person in each of those for sale prop­erties. The 1990 pop­u­lation was 8155.

    Yes there is a lot of bad inventory, but there aren’t any jobs springing up to fill those houses as is. Swapping homes without new folks moving in doesn’t change the net number of listings, it just changes what the exact house that is listed is.

    Also, mil­len­nials don’t want hip walkable places to live. They have 80k in student loans, maybe have a car, more likely a bike, have to live in an apartment since they can’t get a down payment together. Spin it how you want, but they are mostly stuck in that sit­u­ation, not out of wanting to, but rather having few other options.

    • Ellsworth_Toohey

      Good comment and like your detail. This is, by far, the cheapest place I have ever lived in my life.

      I shake my head at stuff like this. Being “selected” for Rising Tide means your city is in trouble. Not a honor, just a step away from the emer­gency manager. But hey, more tax­payer funded low income housing and coffee shops I’m sure will turn the tide.

      • disqus_odKVC5cL1k

        Agree this is the cheapest place I’ve lived, by far, as in it’s 8 – 10x cheaper than the last place I lived.

        When will this town figure out that what mom and dad did for work isn’t going to come back again. The sooner longing for the good old days passes, the sooner some­thing new will have a chance to move in.

        I’ve long won­dered if a tech company would survive here. I’m torn, one one side, you would have a bunch of engi­neers around that think ana­lyt­i­cally and make fact based deci­sions. That has to help, but you have to con­vince them to move in the first place, which is the obstacle I keep running into. Folks ask how I stand living here, unfor­tu­nately, the best I can do is deflect to it was close to where I needed to get my wife to be at. Even with that, 9 out of 10 times I still get a “really?”

        • Ellsworth_Toohey

          My thought was the strengths of the area, which is the low housing costs. Not 8 – 10x but cer­tainly 3 – 4X from the Ann Arbor market.

          Employer could offer free house rental… with the employee owning it after a few years… and pay $15K less a year and still come out ahead. I’m thinking of in town starter homes for new grads. The vesting would keep them. Or after the vesting time give them a down payment and use the house for another employee.

          Wire up a few buildings downtown with the fiber they sup­posedly have, business accel­er­ators.

          It’s moot, the interest seems to be in acquiring projects like the Keefer/Dawn theater and increasing access to low income housing.

          Speaking of, I drove by the low income housing project going up downtown. I thought the par­ticle board walls were impressive. The best mate­rials our tax­payer sub­sidies can buy appar­ently.

          • disqus_odKVC5cL1k

            Yes the focus is cer­tainly on what/who is already here, not on who they need to get here. Sometime the check is going to come due, and they need to figure out how to get folks that are paying for things into town. But that’s what’s hap­pening to the state, those that would be paying are moving out, leaving those that collect behind. This is part of the reason I sug­gested the kids not plan on living in Michigan after college.