The Broad Street Underground will host traveling male dance review Girls Night Out next Wednesday, which is based out of Las Vegas and features alumni of the Chippendales and Thunder from Down Under.
“It’s a group of muscle-bound guys dancing for girls. No nudity, no promiscuity, no ill-intent,” Underground Manager Kory Osmun said.
According to Osmun, Broadstreet heard about the group through its web-booking system, which allows performance groups to send out their information to local venues and the venues to respond if interested. Osmun said they were in the area during an opening in the Underground’s schedule, so he booked them.
“We’re trying to make Hillsdale a destination spot, where people stop and stay instead of drive through,” he said.
Tickets are available online for $15, or $20 at the door, but VIP passes, which for $40 include a meet-and-greet with the dancers after the show, are sold out. One hundred and thirty five tickets of the 180 have been sold already, which Osmun said is impressive, especially given the fact that most tickets are sold a few days up to a week before the event.
“This exhilarating show revisits classic fantasies and exotic temptations with a new twist… performed with class & style… [and] designed, choreographed and created with one goal in mind – the pleasure of women!” reads the Girls Night Out profile on BandsInTown.
Events like this are Broad Street’s way of trying to find new sources of revenue, while also encouraging customers outside of Hillsdale to travel to Hillsdale for events. Broad Street recently relinquished their carry-out liquor license because of issues with profitability.
“The carry-out license wasn’t profitable, and we are a business,” Osmun said. “We realized we had a large stock of inventory but weren’t selling it, and had to get rid of it.”
Since Broad Street completed the Underground, management has been attempting to use the new space to host events and build up an entertainment hotspot in Hillsdale. They are using events like the Girl’s Night Out group to attract outsiders, but have been implementing events and programs which encourage Hillsdale College students to visit the bar on weekly College Nights, a recurring promotional event on Thursday nights.
“We have a team of five college students who work with us to directly run and manage events for which other college students will visit the Underground on Thursday nights,” Osmun said. “We basically give them the keys and let them plan everything.”
Broad Street has also hired a group of students in a Hillsdale marketing class to promote weekend events throughout the college and greater community as part of Broad Street’s goal of building a Hillsdale nightlife scene out of the Underground.
Tickets may be purchased on the Broad Street website for $15 or $20 at the door on Feb. 24 at the Broad Street Underground. The show begins at 7 p.m. and only 21 and over are admitted.